One care group, two clearer local journeys.
We rebuilt a long-established supported-living provider’s platform for local discovery and gave one regional service a distinct online identity. With £0 spent on digital marketing, the project recorded 5.2K active users, 29 enquiries and stronger local organic discovery.
- 5.2K
- active users after the update
- 29
- enquiries after the update
- +14,200%
- Google organic growth, one year
PROJECT CONTEXT
The operating reality before the work began.
A long-established supported-living provider was relying on one outdated website to represent several services across two distinct local markets. One regional service had no identity or local website of its own, even though its audience and enquiry journey were different.
02 · THE RESPONSE
The work, made visible and useful.
- STEP 01
Redesigned and rebuilt the group website with a local SEO focus, so each service could speak more clearly to the audience it serves.
- STEP 02
Created a separate regional identity, including branding, logo and a website designed around its own location, values and client base.
- STEP 03
Directed and filmed a service walkthrough, including interviews and an introduction to the setting, to give prospective families a more useful view of the team and environment.
- STEP 04
Used the websites as clearer platforms for promoting the services, without paid digital marketing.
03 · THE EVIDENCE
Recorded outcomes from the project, not projected promises.
What the work actually produced.
The rebuilt platform recorded 5.2K active users and 5.2K new users, alongside 29 enquiries after the update.
Sessions included 3.6K Direct, 1.9K Organic Search, 100 Referral, 61 Organic Social and 27 Unassigned.
Over one year, the regional service recorded +14,200% Google organic traffic, +1,086% Bing organic traffic and +7% Direct traffic.
Three organic enquiries arrived from surrounding areas after launch, with no paid advertising behind them.
“Incredibly skilled company and great to work with, they're very helpful and creative. I would highly recommend getting in touch with them for building websites and content creation.”
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